Thus, as the cable-tv-dominated status quo crumbles, pro sports will develop a new playbook, centered around better telling player stories. Players will also have more opportunity to tell and sell these stories themselves, direct-to-consumer:

The Bill Simmons Podcast Will Go Live On Netflix

Streaming Simmons // Illustration by Kate Walker

Netflix will air a video version of the ultra-popular The Bill Simmons Podcast every Sunday to analyze the weekend’s NFL football games.

The Big Picture: Netflix is making a late push for podcast dominance as watching them increasingly becomes the... See more

Netflix brought in a chief content officer like Bela Bajaria (with a history in network) because the company wanted more hits to drive subscriptions. Programs like WWE Raw bring in a number of locked in, live viewers that advertisers can choose to target. Critically, as analysts have pointed out over the last few years, Netflix has started to... See more