Notice, though, the trouble this Internet reality presents to Netflix: if content is abundant and attention is scarce, it’s easier to sell attention than content; Netflix’s business model, though, is the exact opposite.

Netflix brought in a chief content officer like Bela Bajaria (with a history in network) because the company wanted more hits to drive subscriptions. Programs like WWE Raw bring in a number of locked in, live viewers that advertisers can choose to target. Critically, as analysts have pointed out over the last few years, Netflix has started to... See more

Over the last twenty years, Netflix has evolved from a DVD e-commerce site to a worldwide Internet TV company. The dance between product, marketing, and consumers continues as teams work to define and deliver both a brand and a product that delight customers in hard-to-copy, margin-enhancing ways. Today, Netflix is a world-class company with a... See more