How much are artists really making on Twitch? - Water & Music

The top 10 music accounts on Twitch by direct earnings make between $50,000 and $400,000 a year from channel subscriptions, ads and Twitch Bit donations. The vast majority of these accounts belong to independent artists, and there is almost no correlation between an artist’s Spotify followers and their Twitch earnings.

The music livestreaming economy undeniably favors independent artists — but it’s really challenging to make a sustainable living from livestreaming, with a power law that still sees the top 1% commanding the majority of revenue.

From a revenue perspective, success is much less about an artist capitalizing on their existing audience size elsewhere, and more about an artist engaging consistently over a long period of time.