The Offline Escape trend is no longer niche, but representative of a mass craving to return to IRL experiences. Unlike the hyper-sensory experiences previously popular, which required high production value and major financial investment all for the benefit of creating social content, the desire here is rooted in simplicity, personal interaction,... See more

As audiences coalesce around micro-communities as a refuge from an ongoing barrage of content and platforms, how brands connect with them matters. Offerings like Glossier’s Slack group, Vogue Club, and A24 All Access reveal a trend of brands rethinking their audience loyalty strategies. Providing space for fans to interact with your brand (and each... See more