added by sari · updated 2y ago
How Micro-Communities Transform Aspiration
The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
by Ana Andjelic
- Our tastes are ever more niche. We gravitate towards communities and brands, or both, that cater to our niche tastes. Tracksmith, Telfar, Crown Affair or FatherFoods are some of the examples. In this micro-taste communities’ landscape, mass fashion brands come across as too generic and superficial. The winning growth strategy instead is to go deep ... See more
from Big fashion's niche future 🙌 by Ana Andjelic
sari added
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