How Mark Rothko Unlocked the Emotional Power of Color

And as I gazed at the image I’d done, the next color leaped up at me. Orange. Not just a simple orange, but a flaming orange, a color that had both a strong vitality and also a premonition of decay. Like a fruit slowly rotting away. Creating this color was much more of a challenge than the green. It wasn’t simply a color, but had to be connected wi

In the same way that red is used in fast-food restaurants to discourage guests from settling any longer than is necessary to consume their food, the colors of a tearoom instill a guest with an unusual degree of calmness and serenity.