How lore became pop’s hottest summer accessory

“The internet has broken the distance that a lot of artists used to have,” Charli xcx told The Observer ahead of the release of Brat . ​“What gets me interested in an artist is when they have – not really a backstory, it’s more like lore ...”

In that moment, she defined the common thread between 2024’s biggest pop successes. From Brat summer to Tay... See more