How lore became pop’s hottest summer accessory

The way that we engage with media on the internet has become laden with fandom energy. All narratives on the internet have become subsumed under the umbrella of‘content’, no matter their scale or veracity. They all have the potential to gather lore, because they can all be read the same way—like fictional media franchises. Thisincludes everyday soc... See more

What makes lore important is that it what persists through epic ages and dark ages, through booms and busts, through iconic era-defining product seasons and incremental update seasons that merely keep the product alive and chugging along. Lore creates slow-burn meaning in a way that isn’t subject to the vagaries of epic winds. Epics wax and wane. G... See more