How It Started: Three Phases

Starting as a centralized platform, Twitter can take steps to open up APIs and provide choices to users, and this can be a path towards restoring trust in the current service. The premise of Bluesky, however, is to work towards a transparent and verifiable system from the bottom up by building a network that is open by default. 

The tools for public conversation should exist outside of private companies as common infrastructure, like the Internet itself. An open and durable decentralized protocol for public conversations can allow users a choice in their experience, creators control over their relationships with their audience, and developers freedom to innovate without pe... See more

There are many projects that have created protocols for decentralizing discourse, including ActivityPub and SSB for social, Matrix and IRC for chat, and RSS for blogging. While each of these are successful in their own right, none of them fully met the goals we had for a network that enables global long-term public conversations at scale.