my strategy is this: I create my world, and I wait for people to find it . I wait for them to find me, and resonate — at some deeper level - with the work I do.

this might feel a bit radical, a bit passive, perhaps. it thwarts the urge to be seen by as many people as possible, as quickly as possible

I embraced being a digital hermit.

everyday, I wrote my ideas and made art. I posted them on my website. then, I sent a newsletter about it. that was it.

all the “shoulds” I let go of

for me, this was a bit of a radical process, and it started with a detox. right around the beginning of the pandemic, I stopped using social media. I stopped checking my phone in the mornings. I stopped consuming a feed of “inspiring” things. I stopped being in the crowded pond of other people, many of them performing... See more

I decided that I’d rather have meaningful connections with 100 people, than be half-ignored by 10,000 people.