How I'd Improve the Premise of a Marketing Legend: Reworking Joe Pulizzi's 3 Signature Projects
A premise is the core idea informing the rest. It's an assertion you make (you see things a certain way compared to others and you're here to defend that stance) about a topic you explore(which others explore too, but differently) which alignsyour choices (like a coherent circle around your business) and informs your reputation (you become known... See more