How I'd Improve the Premise of a Marketing Legend: Reworking Joe Pulizzi's 3 Signature Projects
Your premise is the specific, defensible purpose for a project or your overall platform, pulled from your personal vision for your audience . Most work is too generic to resonate, too forgettable to become anyone’s favorite. But by developing our premise — and forcing ourselves to test just how differentiated it truly feels to others — we stand a... See more
Jay Acunzo • How to Differentiate Your Ideas: The XY Premise Pitch
