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How Great Leaders Communicate
“The greatest communicators of all time,” says communication expert Nancy Duarte—who has spent her career studying the shape of superb presentations—start by establishing “what is: here’s the status quo.” Then, they “compare that to what could be,” making “that gap as big as possible.”
Adam Grant • Originals: How Non-Conformists Move the World
5 Types of Stories that Leaders tell (HBR):
1) Vision: These inspire a shared vision, rallying people around a common goal or purpose. Examples: MLK or Musk (SpaceX) on colonizing Mars.
2) Values: They model the way by demonstrating core values and principles. Examples: Zoom’s family-first mindset or Chobani CEO’s ethical focus since growing up in
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Evan Armstrong • How to Win Arguments and Manipulate Managers
Britt Gage added
But how do you resonate deeply enough to move them toward your objective? Figure out where you have common ground, and communicate on that frequency.
Nancy Duarte • HBR Guide to Persuasive Presentations (HBR Guide Series)
The choice of how to lead is more than a skill. It is a reflection of both the leader himself and of the culture he or she has created for the company. I once told an audience of corporate salespeople how impressed I was with Tom May from Nstar in Boston. NStar is Massachusetts’s largest investor-owned electrical gas utility. He could get anything
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