Digital is fashion's post-pandemic future

Some have claimed that virtual garments will surpass physical but I don't believe that will ever happen. I do however think we can expect to see digital techniques and an aesthetic established in the virtual world informing the structure and finishes of products IRL.

Fashion houses can implement Made to Order models based off their virtual best sellers; for consumers sure they want to wear that cerise ballgown to their sister’s wedding, rather than solely in an Instagram post. Equally, if consumer’s whim buys are catered to by cheaper virtual garments, they have more to invest in their higher-priced, well-produ... See more

MANIFESTO

After working in fashion e-commerce for years I've come to the conclusion that in e-commerce we do not sell clothes... we sell images of clothes. Compressed, digital versions of physical products. As Roland Barthes pointed out in The Fashion System, a product image is a symbol or metaphor of a product. Media--in this case images--mediates ... See more