Digital is fashion's post-pandemic future

Some have claimed that virtual garments will surpass physical but I don't believe that will ever happen. I do however think we can expect to see digital techniques and an aesthetic established in the virtual world informing the structure and finishes of products IRL.

Virtual Fashion refers to any type of fashion article (clothing, accessories, jewellery) that exists in the virtual realm. It spans the clothes that exist on avatars, the skins in gaming, and those digital-outfits which can be worn by humans.

Fashion houses can implement Made to Order models based off their virtual best sellers; for consumers sure they want to wear that cerise ballgown to their sister’s wedding, rather than solely in an Instagram post. Equally, if consumer’s whim buys are catered to by cheaper virtual garments, they have more to invest in their higher-priced, well-produ... See more