Digital is fashion's post-pandemic future

Owing to fashion’s unmatched ability to reflect and influence culture at large, perhaps this industry is well-positioned to move society towards degrowth. It could be the future we choose.

“We don’t want a world where fashion does not exist at all. We want a world where fashion is not overconsumption but freedom of expression”, Tsagkari says. “Imagining this new idea of fashion as something creative but also simple and accessible to everyone can be a great challenge.”