How eCommerce is becoming a key part of publishers’ emerging revenue strategies

BuzzFeed is another example of a media company [actively pursuing multiple revenue streams, including eCommerce. In 2018, they [made $100 million] from income sources that didn’t exist two years ago. The company’s commerce division, which is supporting this diversification, [generated $50 million in sales in 2018.

Alongside high profile successes — such as best-selling cookbooks, as well as partnerships with major American retail giants [Walmart] and [Macy’s] — BuzzFeed is also helping to design products for other companies. It’s an approach that some UK publishers — like [Hearst UK], [Jungle Creations] and [Highsnobiety] — are [also pursuing]. In BuzzFeed’s... See more

Although these activities still have their place, we are increasingly seeing a number of media outlets — across a wide variety of verticals and areas of content focus — exploring some of the wider opportunities that eCommerce potentially affords.