How Do You Compete with Free? Notion: the embattled artist

I write this recognizing that it sounds crazy to say that Notion, one of the hottest, most high profile startups might be underrated. I’ve been thinking about my experience using Notion and I am beginning to think I underestimated how much of my workflow Notion could devour. The more I use Notion, the more I see it as an existential threat to just ... See more

After many years of building and tens of millions of users, Notion now describes itself this way: “Every department’s work. In one tool.”  You can almost feel their internal struggle with language—the search for the right words. How can you describe something that is genuinely novel? What happens when something is so fundamentally different th... See more

In San Francisco, while Zhao still believed he was right about his grand vision, he realized he was wrong about his market. It was a crucible moment. The first version of Notion was a tool that non-coders could use to make their own apps. Disappointingly for the co-founders, it turned out, even if they were Last’s and Zhao’s actual friends, non-cod... See more