While Mark Zuckerberg believes he is best placed to homestead the metaverse, he may be surprised to find a thriving, indigenous species has already taken hold: Discord. More than any other business, the company is truly “metaverse native,” unwittingly built for the future. First designed for gamers — the metaverse’s pioneers — time has allowed it... See more

When Discord sent out a 23 question survey to its community, they discovered that over 30% of Discord’s users weren’t using the product primarily for gaming. They were hosting book clubs, friends’ group chats, fan communities, and even companies. Discord had become the internet’s “third place.”

Roberto Blake, an Atlanta-based YouTuber, compared Discord not to Slack but to “chat rooms from the 1990s.” But, he told me, “they made that experience mobile and way more robust and sophisticated.” In a social-media landscape organized around reverse-chronological feeds, profile pages, default public content, and follower counts, Discord is... See more