🎆 Launched: How Discord Dominated Gaming

Discord confronted the challenge head-on. The team paid for Reddit ads (another “no-no” for early consumer companies) that directly called out incumbents TeamSpeak and Skype. Risky? Maybe. But it got gamers’ attention, generating spirited arguments about the pros and cons of each product.

Do one thing really well - and build the rest later. Speaking of competitors, the early version of Discord lacked some of the “bells & whistles” of other platforms. But it nailed one critical thing: voice chat.