How Design Makes the World

Continuity: information that’s offered for one task is repeated, at timely intervals, until the task is completed or destination reached.

Hello World by design critic Alice Rawsthorn,

Businesses often take advantage of what are called externalities, which means things that affect someone without them choosing it.

Websites should focus on the most frequent things that people who visit need to do.

To paraphrase Wendell Berry, “We do not inherit the earth from our ancestors; we borrow it from our children.”

a prototype offers something to look at, which improves the quality of the conversation, even if it’s just a conversation with yourself about what to do next.

Wise designers treat design like an investigation and seek out overlooked people rather than avoiding them.

Put simply, if an organization is bad at making decisions, they’ll be bad at making design decisions, too.

Without asking more questions, there’s too much room for interpretation and design theater becomes likely.