
How Design Makes the World

Wise designers treat design like an investigation and seek out overlooked people rather than avoiding them.
Scott Berkun • How Design Makes the World
Responsible creators must accept that they will exclude people, unless they work to prevent it.
Scott Berkun • How Design Makes the World
What are you trying to improve? Who are you trying to improve it for?
Scott Berkun • How Design Makes the World
This all means we should resist judging how good or bad an idea is until we clarify the problem to solve and who we are solving it for.
Scott Berkun • How Design Makes the World
Hello World by design critic Alice Rawsthorn,
Scott Berkun • How Design Makes the World
It improves your life now. It improves your life for years. It’s simple or rewarding to learn. It works reliably and has lasting value. It’s easy to repair and upgrade. It’s safe for people and for the environment.
Scott Berkun • How Design Makes the World
Websites should focus on the most frequent things that people who visit need to do.
Scott Berkun • How Design Makes the World
What makes good or bad design happen anywhere depends on who has the most power.
Scott Berkun • How Design Makes the World
Many differences are simply things you are not familiar with yet, but would appreciate if you gave them a chance.