How design and creativity are reshaping B2B
creativereview.co.uk
How design and creativity are reshaping B2B
B2B media has long been looked down upon by the consumer side as a lesser form. That was somewhat deserved, since most trade publications were synonymous with being industry cheerleaders, shoddily reported and very boring. One of the bets we had at Digiday was to have a consumer media approach to reporting, design and product while not forgoing the... See more
Brian Morrissey • Building a membership funnel
Some people believe B2B brands should skew toward being pragmatic, serious, maybe even a little stodgy, while B2C brands get to have all the fun.
Bill Kenney • Conquer Your Rebrand
even B2B software now feel the pull of user experience, design, aesthetics, and storytelling.