How David Perell Uses ChatGPT as a Creative Partner

There's this idea floating around that using AI means you're somehow cheating the creative process or making it too easy.

But that's NOT how I use AI at all.

When I work with AI, I'm not checking out of the creative process. I'm fully in it—throwing questions, bouncing ideas, asking for rephrasing, exploring different angles.

This is VERY different to... See more