How Crypto Projects Like Loot are Rewriting the Playbook for Building Communities

Crypto isn’t just a new technology, it’s a new philosophy for how creative work is produced, shared, and owned on the internet.

"Help creators and communities build sustainable crypto-native businesses."

"There are so many facets to what crypto can enable, including the creation of community-owned platforms. That's the biggest shift—it's tough (or near impossible) to build wealth without ownership, and artists have never had ownership of platforms. If you look at the market cap of Spotify, look at the value of Patreon, it's in the billions of dolla... See more

So crypto enables creators to bypass gatekeepers.

With decentralized protocols, "come for the creator, stay for the network" becomes "come for the creator, stay for the economy". Creators will have ownership stakes in the internet economies they're building. They'll be incentivized to hype up other creators. To invest in the community. To direct traffic. To provide support. Fans, curators, and com... See more