These cultures intuitively understood what science now confirms: that thermal contrast doesn't just boost immune systems and cardiovascular health, it triggers a flood of dopamine and endorphins to create that amazing natural high.

When people experience the benefits and want it regularly, convenience becomes non-negotiable. Why pay for a spa or gym visit when you can have daily access at home?” Laura says. “When the benefits are this profound, why leave it to chance when you can integrate it into daily life on your terms, in your own space?”

When it comes to pairing cold with... See more

Rather than indulging in occasional spa retreats, people are seeking regular and accessible ways to reset their mind and body. The days of booking months in advance and travelling to a remote spa to achieve that post-treatment glow have given way to a more democratic approach to relaxation: contrast therapy, where alternating between hot and cold... See more

When we alternate between hot and cold our blood vessels rapidly contract and expand, creating what scientists compare to a full-body workout for our vascular system.

The hot and cold trend is even moving into people's homes. Influencer India Cardona installed an ice bath in her London garden last year. “It's such a luxury having a cold plunge at home," she tells me. "We use it after a shower and head into our garden in a towelled robe. I'm a fair-weather cold-plunger, whereas my husband goes in rain or shine –... See more

However, contrast therapy goes beyond the physical benefits. In an era of constant connectivity and digital overwhelm, the rhythmic transition between these states offers a rare chance to quiet a busy mind. It’s impossible to think about anything other than your breath when you’re in an ice bath. It’s mindfulness made physical. Plus, people are... See more

Laura Fullerton, founder of Monk