updated 2mo ago
How Canva Grows
- Canva's target market has always been the long-tail of less sophisticated creatives, often people without technical skills or advanced software. For that long-tail, the focus is on creating high quality designs with as little friction as possible. By bringing all of this creative surface area into the same platform they enable long-tail creators to... See more
from Canva by Contrary Research
Juan Orbea added
Early on, the way we approached our go-to-market was opposite of what most companies do, which is start with a super niche audience, find them, target them and expand to new markets
We started completely horizontal with a blank-slate product, and we got more and more narrow with our focus on landing customers over time. We started seeing organic ado
... See morefrom Airtable's Path to Product-Market Fit by First Round Capital
Timour Kosters added
A key lesson to learn here is that you want to target a beachhead segment that is: • Big enough to matter • Small enough to win, and a • Good fit with your crown jewels.
from Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) by Geoffrey A. Moore
- This video will help you understand the strategic framework that is needed to enter a market and occupy the dominant position. You will learn how to establish your brand essence, and approach targeting and segmentation while considering the best method to distribute your product or service using the optimum channels.
from Harvard i-lab | Startup Secrets: Go to Market Part I - Strategy by Michael Skok
Xuanling11 added
- Learn from Brightcove, PatientPing, and splashscore (Mavrck) about why it is important to get your go-to-market strategy and approach right, even if you have an amazing product. This video will help you understand the strategic framework that is needed to enter a market and occupy the dominant position. You will learn how to establish your brand es... See more
from Harvard i-lab | Startup Secrets: Go to Market Part I - Strategy by Michael Skok
Xuanling11 added