Those findings are reminiscent of a speech Steve Jobs gave, in which he famously recounted the importance of a calligraphy class to his design aesthetics. “When we were designing the first Macintosh computer, it all came back to me,” he said. “If I had never dropped in on that single course in college, the Mac would have never had multiple typeface

This was the product that put the company on the map and that pushed Jobs from a small-time entrepreneur into the head of a visionary company. He produced something of great value and in return his career got an injection of creativity, impact, and control.