How calligraphy shaped Steve Jobs and Apple’s typographic legacy - TypeRoom
Simon Garfieldtyperoom.eu
How calligraphy shaped Steve Jobs and Apple’s typographic legacy - TypeRoom
last.” Markkula wrote his principles in a one-page paper titled “The Apple Marketing Philosophy” that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: “We will truly understand their needs better than any other company.” The second was focus: “In order to do a good job of those things that we d
... See more“In most people’s vocabularies, design means veneer,” Jobs once explained. “Nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers.”