John Battelle's Search Blog Marketers: Your Role In Social Discourse Is Critical
John Battellebattellemedia.com
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John Battelle's Search Blog Marketers: Your Role In Social Discourse Is Critical
You and the Algorithm: It Takes Two to Tango | by Nick Clegg | Mar, 2021 | Medium
Nick Cleggnickclegg.medium.com
Media, Regulators, and Big Tech; Indulgences and Injunctions; Better Approaches
Ben Thompsonstratechery.com
Over the past ten years, media companies have responded to their loss of audience by creating “viral” editorial that performs well inside the platform’s engagement-at-all-costs ecosystem. Predictably, however, quality editorial – the context journalists create for a living – rarely qualifies as viral.
John Battelle • John Battelle's Search Blog Marketers Have Given Up on Context, And Our National Discourse Is Suffering
what would it mean for brands to stop pointing to culture, and to start being it? To do so, they would have to go far beyond marketing, to offer meaningful modes of participation. Is it even possible for companies to be in service of something greater than themselves?
Toby • Life After Lifestyle
Stand for something that’s all your own. Help us find unexpected things and think unexpected thoughts. Don’t create for the algorithm (as tempting as it is to try and give it what it seems to want, to help your brand gain visibility). Don’t drift to the middle in search of eyeballs. Think bigger, more long-term, more societal-level, even. Do things... See more
Beth Bentley • Is the Algorithm Making Us LESS Stylish, LESS Interesting, LESS...ourselves?
