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It was during our token sale that we acquired our earliest batch of Binance users, and these BNB communit

y members have greatly contributed to our growth.”

Then of course there is the BNB token, which could well be the secret to all of this success. BNB was introduced as a utility token with the benefit being that users could reduce the trading fees on the platform by 50% when using it, and it also offered liquidity to these customers.

T

he token is also used for Binance’s 'LaunchPad', another product aimed at helping startups raise capital on their platform. But all of these utilities again boost the benefit of BNB, and essentially, make it much more of a valuable and useful coin than a discount coupon.

"BNB is the fuel in Binance's engine,” He-Yi, Binance co-founder explained to Forbes. “It is well known that our users can reduce trading fees by using BNB.

But it's only through BNB that we've built such a strong community, and this is the secret of Binance's growth.”

“BNB is accepted as payment at various merchants through POS systems (eg. Pundi X, TravelbyBit), and for goods and services through Crypto.com – to name a few.

It has also moved its base of operations to the cryptocurrency friendly island of Malta in order to benefit from beneficial regulations and laws for the nascent blockchain technology.

Bianace got off to a good start with a successful ICO on its BNB token, but it also has done a few innovative and important things as a major exchange that has helped its growth exceed expectations.

The token was introduced for a small, but significant reason, and from there, its utility and worth has exploded almost as much as the exchange itself.