Apps age. Trends change. New tech changes the game. How do you stay consistent without going stale? It takes more than a good idea and skills. It takes character. Restraint. Nerves.

A final-year student asked me a simple question: What brand model do we use and sell?We don’t. Not in the way they meant. People don’t buy our process. They’re more interested in how we adapt to their challenge.Complexity resists templates. The more layered the company, the more it needs its own rhythm. Structure matters, but there’s rarely a... See more