How a Hot $100 Million Design Startup Collapsed Overnight

Courtney Rubin marker.medium.com

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Ultimately, Proenza’s fortunes unravelled for many of the same reasons so many of its peers are no longer in business: misallocation of funds, disagreements with investors, seismic shifts in the industry at large, and a fashion ecosystem that did a poor job of preparing young designers for the realities of entrepreneurship.

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