Horseshoe Maximalism
Horseshoe maximalism is the social temperament of our times, an emerging cultural temperament that will dominate cultural industries in the coming half-decade. It is what the mid twenty-twenties feel like: a collective realization that we no longer trust our institutions.
The death of establishment narratives of progress gives way to an... See more
The death of establishment narratives of progress gives way to an... See more
officeofappliedstrategy • Link
Culture is collapsing, the centre cannot hold - so what comes next?
Today, a very special collab with @nottonywang, discussing @officeofappliedstrategy’s most recent, and very good, dossier on Horseshoe Maximalism - an emerging cultural logic that rejects establishment narratives in favour of cultural extremities, many... See more
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Over the first of half of the year, a group of 8 strategists, researchers, designers worked on a 50 page cultural dossier exploring why, despite the sheer abundance of cultural content and output to consumers, culture feels less creative and more flat than ever.
Described by a New Yorker writer as a “nonsensical, navel... See more
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