The core flaw of hyper-individualism is that it leads to a degradation and a pulverization of the human person. It is a system built upon the egoistic drives within each of us. These are the self-interested drives—the desire to excel; to make a mark in the world; to rise in wealth, power, and status; to win victories and be better than others.

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What could happen if we replaced the philosophy of rugged individualism with a philosophy of rugged cooperation? What if we swapped out the scripts we’ve learned in an individualist culture with the curiosity and care of a collaborative culture?

Herbert Hoover’s successful bid for president culminated in a speech on October 22, 1928, that enshrined the concept of rugged individualism into the American mythos.

In every way you can imagine, the United States was only the land of the free for a very narrow slice of the population. The rugged individualism Hoover sought to restore had a... See more