The core flaw of hyper-individualism is that it leads to a degradation and a pulverization of the human person. It is a system built upon the egoistic drives within each of us. These are the self-interested drives—the desire to excel; to make a mark in the world; to rise in wealth, power, and status; to win victories and be better than others.

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The Problem: Heroic Individualism

Heroic individualism is an ongoing game of oneupmanship against both self and others, where measurable achievement is the main arbiter of success and self-worth, and where productivity often gets prioritized over people.

What could happen if we replaced the philosophy of rugged individualism with a philosophy of rugged cooperation? What if we swapped out the scripts we’ve learned in an individualist culture with the curiosity and care of a collaborative culture?