Be authentic and real. In my communication, I don’t just share ideas from my business, I also openly share my difficulties and challenges. My most-commented-on and engaged posts over the last two years were the ones where I spoke about personal events—how my parents lost their home in a fire, how I was recovering from a serious injury and would hav

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people generally care about themselves, not your brand, product, or business. If you constantly put your brand in the spotlight of your marketing material, people will tune it out. Ever been on a date where the other person talks about him- or herself the whole time? Boring! Brands are doomed to fail if their main focus is on selling themselves. In

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less than 25 minutes because Wright was super busy. We sat down, and I spent the first seven or eight minutes asking Wright questions about Amblin Entertainment’s core focus. I asked what his goals were as CEO, what he viewed as his core obstacles and roadblocks to success, and the company’s current strategy to overcome those challenges. I wanted t

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