
Honeydew — what works



the work of defining what needs to be done is harder than doing the work itself
While we’re busy with the tactical stuff, we often skip the important first step—of reflecting deeply about the reason our idea or project needs to exist and the change we’re trying to create. This first step is harder than it seems, because asking these deeper questions makes us feel vulnerable to failure. We’d rather press on unenlightened, doing
... See moreBernadette Jiwa • Story Driven: You don't need to compete when you know who you are
How Big Things Get Done: The Surprising Factors That Determine the Fate of Every Project, from Home Renovations to Space Exploration and Everything In Between
amazon.com
So I’m asking, What is the change I’m trying to make? And, Who’s it for and what’s it for? And then I ask things like, What’s the medium that will help it get there? Is it a blog post, or a talk? Or is it a book? What box does it fit in? Once I’ve tried to answer those questions then I jump in. Starting a new project is like jumping into a swimming
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