nihilism has been practically adopted as an aesthetic. Nothing captures this mood quite like the cult Instagram account @casual.nihilism, which features endless posts with phrases like: “I’m gonna go nap. I’m not tired. I just don’t want to be awake.”

Today, I can barely tell anyone apart. Many of the Substacks I follow use these big, figurative words that don’t really make sense in an attempt to go viral, which on this platform means getting subscribers and notes and comments. It’s like there’s this internet language that “works” for engagement (literal language, but also sense of style, and a... See more