GenAI is just another source of “raw footage” (albeit a unique one) that is used to craft a story. But the “craft” part (the editing, the taste, the precision of timing and style) only becomes more important with the abundance of content and every brand flooding the zone. The “Hollywood vs. AI” narrative is a red herring. The world’s greatest... See more

But what really blows my noodle is how rare AI skepticism still is in the media. One year ago, ChatGPT was opened to the public. The onslaught of overheated and careless rhetoric about our imminent ascent to a new plane of existence (or our imminent extermination) began then and has not slowed since. It’s inherent to the financial interests of... See more

The buzzy concerns around AI in Hollywood will be grounded by the reality of what audiences increasingly crave: craft, meaning, and shared experiences . The industry will start to realize that there is a stark difference between “content creators” (those willing to trade control for speed) using AI to make ads and social media content, and artists... See more