added by sari · updated 2y ago
Hodinkee and the new luxury
Through its astonishing rise, Clymer holds fast to what he regards as the cornerstone of Hodinkee’s success: content. In a recent interview he said: “We will hire new editors, new photographers, new videographers. We want to produce the very best content. We have a track record of that. It might surprise some folks, but we believe the future is all
... See moreAlex Dobrenko added
The problem is that within many conventional retail organisations, the term “content” is conflated with advertising. To wit, I’ve even seen entire brand YouTube channels that contain nothing more than a company’s TV ads. And while it is true that fashion brands like Chanel and Burberry, for example, long ago began to think more like media companies
... See moreAlex Dobrenko and added
- there is no software equivalent of a Rolex watch or a Louis Vuitton handbag. People aren’t willing to spend money on things other people can’t see they spent money on.
from Banking on Status by Julian Lehr
sari and added