added by Nicola Lombardi and ยท updated 7mo ago
Hit Makers
Hit Makers: The Science of Popularity in an Age of Distraction
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- Most consumers are simultaneously neophilic, curious to discover new things, and deeply neophobic, afraid of anything that is too new. The best hit makers are gifted at creating moments of meaning by marrying new and old, anxiety and understanding. They are architects of familiar surprises
from Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson
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