History of the Sweatshirt by the Inventors
BEHIND THE RISE OF THE ‘IT’ SWEATSHIRT , businessoffashion
I chatted with Diana Pearl about the phenomenon of the status sweatshirt, a trend fueled by the limited-run launches of influencer brands like Dairy Boy, Daily Drills, and Parke. From last September to this month, the amount of fashion content on TikTok featuring sweatshirts increased by 89... See more
I chatted with Diana Pearl about the phenomenon of the status sweatshirt, a trend fueled by the limited-run launches of influencer brands like Dairy Boy, Daily Drills, and Parke. From last September to this month, the amount of fashion content on TikTok featuring sweatshirts increased by 89... See more
Casey Lewis • Status Sweatshirts and Digital Minimalism
It’s not quite winter and it’s not quite spring. It’s time to set the foundation for a wardrobe that can handle any temp—and that’s where Trumbull comes in. In partnership with menswear legend Aaron Levine, we made these midcentury-inspired sweats to be soft, stylish, go-to layers that only get better the more you wear ’em. Cut and sewn in Detroit
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