Hillstrom's Merchandise Forensics

find the most productive items, and present them to the customer. Easy.

Merchandise > Omnichannel.

Short-term profit, which almost everybody optimizes to a fault, focuses on exploiting existing customers with existing best sellers to increase profitability.

companies that experience success have robust new item development programs.

look at comps by price point,

When a business shifts to a discount-centric model, demand pours out of some timeframes (January - October in this case), into other timeframes (Christmas in this case ... and Cyber Monday in particular). This business is just moving deck chairs around on the Titanic, moving demand out of full-price timeframes into promotional Christmas / Cyber Mon

Items simply do not graduate to high productivity status, items achieve their potential quickly, then begin their slow decay.

if you don't offer the best merchandise on a landing page, is it possible that paid search productivity will decline?

When we measure pieces, we miss out on the big picture. The big picture can be measured, annually.