Hidden Psychology of the World’s Best Advertising - Rory Sutherland
what do other people hate that I don't mind yes okay so an example in my case would be next to a railway line absolute bonus you know I Love Trains right they stop at midnight they
Chris Williamson • Hidden Psychology of the World’s Best Advertising - Rory Sutherland
think the correct way to solve problems and to understand what's going on is really bottom up not top down by which I mean um actually open-minded inquiry and observation of all kinds of things okay
Chris Williamson • Hidden Psychology of the World’s Best Advertising - Rory Sutherland
if everybody chooses according to the same criteria it's a much less efficient market clearing
mechanism than if everybody's a bit messy so let's assume that you had you know I I I mentioned this earlier because I was talking to a kind of recruitment firm I said let's imagine