added by sari ยท updated 2y ago
Hidden Moats in Consumer Subscription
- For most consumer subscriptions, cohort churn declines as the cohort ages. Month 1 may have a churn rate of 15%, with the rate dropping to 3% by month 12. Intuitively this makes sense: subscribers who find less value cancel early, leaving the service with more committed members over time.
from Hidden Moats in Consumer Subscription by Eric Stromberg
sari added 3y ago