HOWEVER, if consumers are finding a service useful and it becomes a part of their life, retention rates for the second-year approach 80–90% allowing CSS businesses to build extremely profitable cohorts of users that provide years of cash flow.

Yet another source of profit pressure will be much higher churn, due to much lower consumer switching costs.

The one big advantage professionally-produced content has, however, is that it tends to be more evergreen and have higher re-watchability. That’s where we come back to the library: implicit in Netflix making library content more valuable is that library content has longevity in a way that YouTube content does not. That, by extension, may speak to... See more