Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers

The Design of Everyday Things

Don Norman

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Emotional Design: Why We Love (or Hate) Everyday Things

Don Norman

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Designing Products People Love: How Great Designers Create Successful Products

Scott Hurff

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Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design

Jill Butler

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Small Data: The Tiny Clues That Uncover Huge Trends

Martin Lindstrom • 1 highlight

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The Loop: How Technology is Creating a World Without Choices and How to Fight Back

Jacob Ward

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