Hey, what’s up?

When emailing a potential client, you could send a note to say: “Hey! I’m a big fan of you (or your company), and I wanted to introduce myself. I do XYZ. I’m not sure if you’re looking for XYZ right now, but if you are, I’d love to work with you!”

• Ask someone a specific question. The more specific, the better.


• Ask for criticism . Tends to be more effective than asking for advice.


• Share something interesting. An essay. Video. Company. Anything they’d like.


• Say something funny.


• Say something useful. Maybe you noticed a typo on th