No effort at creating group value can be successful without some form of governance. People are basically good, when they are in circumstances that reward goodness while restraining impulses to defect.

Imbalance drives large social systems rather than damaging them. Only 2% of users ever contribute, yet that is enough to create profound value for millions of users.

People respond to incentives. If you give them more of a reason to do something, they will do more of it, and if you make it easier to do more of something they are already inclined to do, they will also do more of it.

Famous means being the recipient of more attention than you can return in any medium.

The costs incurred by creating a new group or joining an existing one have collapsed, not just in money but in time, effort and attention.

Revolution doesn't happen when society adopts new technologies - it happens when society adopts new behaviors.

For people with a professional outlook, it's hard to understand how something that isn't professionally produced could affect them.

* - cooperation

From now on, news can break into public consciousness without the traditional press weighing in. The news media can end up covering the story *because* something has broken into public consciousness via other means.