Here Comes Everybody: The Power of Organizing Without Organizations

(2) to be unable to reciprocate

Filter-then-publish rested on a scarcity of media that is a thing of the past. The only working system is publish-then-filter.

Famous means being the recipient of more attention than you can return in any medium.

People respond to incentives. If you give them more of a reason to do something, they will do more of it, and if you make it easier to do more of something they are already inclined to do, they will also do more of it.

* - cooperation

Individuals in group settings exhibit behaviors that no one could predict by studying single minds. No one has ever been bashful or extroverted while sitting alone in their room, no one can be a social climber or a man of the people without reference to society, and these characteristics exist because groups are not just simple aggregations of indi... See more

In the blog world there are no authorities, only masses, and yet the accumulated weight of attention continues to create the kind of imbalances we associate with traditional media.

As the size of your network grows, your small-group pattern, where everyone connected to everyone, would first become impractical, then unbuildable. Let the small groups connect tightly, and then you connect the groups. But you can't really connect groups - you connect people within groups. Instead of one loose group of 25, you have 5 tight groups ... See more

* - sharing