Here Comes Everybody: The Power of Organizing Without Organizations

(2) to be unable to reciprocate

Fame is simply an inbalance between inbound and outbound attention, more arrows pointing in than out.

Filter-then-publish rested on a scarcity of media that is a thing of the past. The only working system is publish-then-filter.

Blogs are not merely alternate sites of publishing - they are alternatives to publishing itself, in the sense of publishers as a minority and professional class. In the same way you do not have to be a professional driver to drive, you no longer have to be a professional publisher to publish.

The problem of getting the promise right is unlike traditional marketing, because most marketing involves selling something that will be made for the listeners rather than by them. ("Buy Cheesy Poofs" is a different message from "Join us and let's invent Cheesy Poofs together").

People respond to incentives. If you give them more of a reason to do something, they will do more of it, and if you make it easier to do more of something they are already inclined to do, they will also do more of it.

The music industry is still reeling from the discovery that the reproduction and distribution of music, previously a valuable service, is now something their customers can do for themselves.

Revolution doesn't happen when society adopts new technologies - it happens when society adopts new behaviors.

From now on, news can break into public consciousness without the traditional press weighing in. The news media can end up covering the story *because* something has broken into public consciousness via other means.