Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway

All propositions have a flipside, however, namely how much friction is involved in taking advantage of the value proposition. Friction could relate to either monetary or practical concerns. Is the offering very expensive? And how easy is it to take advantage of?

Consider cultural differences in your message variants as well. How you greet a customer in, for example, the USA and Japan will be culturally very different.

In general, you should consider outsourcing a skill if your need is temporary – either while a specific platform implementation project is going on or until a planned hire can be completed. Also consider outsourcing if you believe the specialist skill will be hard to find or recruit, or you can’t find full-time work for that position.

To achieve the highest level of personalized customer experience that we envisioned in the front end of the Pyramid of Personalization, your organization needs to get to a place where you almost treat personalization as if it were a product in its own right. Getting to this level requires a transition from focusing on projects to focusing on the pr

Omnichannel retailers often divide customers into segments based on their shopping channel preferences: online, in-store only, and omnichannel. It is not uncommon to see a strong correlation between higher spend and an omnichannel shopping pattern.

The reason we describe the model as a pyramid is that the more sophisticated your work with personalization becomes, the more it is customer-centric and channel agnostic, and the more it supports long-term value creation

Short-term marketing is often referred to as performance marketing and advertising for a long-term effect is commonly referred to as branding.

Keep in mind that segmentation on probabilistic, statistical, or even simple profile data is a very rough way of putting people in buckets and will not take into account any individual variations from the norm (which there certainly will be). So don’t get too confident in your creative messaging when you address people from just one segment. Even i

When you do identify a need to repeat an important message, you might also consider using multiple ways of saying the same thing. In this way, your message will stand a higher chance of being noticed and your brand will be considered more human and less mechanistically repetitive.