Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway

zero-party data can easily become outdated, so it has to be somewhat recent in order for it to do the job.

Whereas quantitative data is the primary source of the insights used in personalization, qualitative data – and especially the interpretation thereof – can mean a lot for how a certain message is creatively crafted.

So, a customer might ponder a certain decision over a long period of time, but this doesn’t mean that they are constantly thinking about it. As a marketer it is your job to get them back into activating the fundamental motive that relates to your product or service. You’re not trying to make them buy something they don’t need – rather, you’re tryin

Micro-moments occur when people reflexively turn to a device – increasingly a smartphone –to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped.

The four elements of insight and content together form the Bowtie of Personalization (see Figure 5), which serves as this book’s main model for understanding the different forms of personalization.

Imagine the customer journey as one very long piece of cloth with a knot of hyper-personalization for each critical moment along the way, so that you have a chain of bows placed at appropriate points along your customer journey.

Brinker has produced a lot of other valuable insights, including in his book Hacking Marketing3 and a follow-up article in Harvard Business Review – ‘The Rise of the Chief Marketing Technologist’.4

Based on a firm belief in the long-term effect of personalization on customer loyalty and emotional commitment, we would argue that customers who have a seriously personalized experience will also have had a much more memorable experience that stands out, stays in their memory, and is worth telling their friends about. Personalization runs deeper t

As the popular and perhaps slightly naive saying about personalization goes, it’s about sending the right message at the right time. If you get the moment of truth right, the right message could make the difference between the customer making the decision that is in your favour – or the opposite.