Helio Highlights: Growth in Adaptogens

Above, we can see the growth trend in brands we found in Helio that use adaptogens in their products. As a result of the growth in adaptogen awareness, we see an emerging interest among consumers in adopting adaptogens into their daily coffee rituals in the form of Mushroom Coffee.

Adaptogens, non-toxic plants that are believed to alleviate stressors, have seen a rise within food, beverage and beauty products as consumers become increasingly aware of the benefits of natural wellness.