Helio Highlights: Growth in Adaptogens

For Hilma, a new natural remedy start-up, accessible information and the assurance of efficacy defines their products.

Coming out of the crisis, we expect to see a greater emphasis on immunity boosters — whether through food, supplements, or a greater appreciation for the restorative nature of sleep.

the query "Adaptogens" was typed into Google 74K times worldwide in october 2020 vs. 49.5K a year before.

🎧 “Your body can only do so much at one time. Your body acts as a spectrum; it’s either protecting itself or it’s healing itself. Protection or regeneration. Most of us live in this protected state where our blood is in our brain and our extremities, so our internal systems and organs aren’t functioning properly. They’re weakened, they’re not dige... See more

Wider adoption of products like Kin may still be limited, as some of its ingredients, known as adaptogens, haven't been studied much by the medical profession. While ingredients like *Rhodiola rosea* have been proved to reduce cortisol, which is known to relieve stress and work as a sleep aid, others, such as GABA (gamma-aminobutyric acid), a neuro... See more